Leighton Chachere was named the new Executive Secretary for the Texas Limousin Association (TLA). The TLA is the state association for the Limousin breed, founded in 1971. The primary purpose of the TLA is to promote, improve and market Limousin cattle to the benefit of all its members.
Chachere has a strong history with the Limousin breed and began showing Limousin cattle in 2010. She has been involved in the breed over the past decade working through her family’s operation, showing and serving as a Texas Junior Limousin Association, junior board advisor.
“Limousin cattle have been a passion of mine for a long time now,” said Chachere. “Even after aging out of the show ring, I have continued to be involved in the breed through assisting with my family’s operation and helping my brother, Logan, with his show career.”
As the Executive Secretary, Chachere will run all communication efforts for the association including updating the website, social media, publishing the TEXAS LIMOUSIN TODAY and email marketing. She will also assist in all breed promotion, improvement activities, shows, sales, research and provide support to Texas Junior Limousin Association activities.
“I’m excited to start this new position to help promote and grow the breed that has given me so much,” said Chachere. “My goal as the new executive secretary is to improve the communications efforts of the association to increase breed awareness and participation.”
Chachere received her Bachelor of Science in Agricultural Communications and Journalism from Texas A&M University and Master of Science in Agricultural Communication from Texas Tech University.
“With my connection to the breed and professional experience, I’m excited to lead the association into its next chapter of growth and success,” said Chachere.
Contact: Leighton Chachere, Executive Secretary, 806-500-8785, firstname.lastname@example.org
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