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Commercial Marketing Booster of the Year – P Bar S Ranch

Published January 23, 2024

Like most successful seedstock producers, the roots of 2023 North American Limousin Foundation Commercial Marketing Booster of the Year are planted firmly in the commercial cattle industry.

Paul Sisemore owns P Bar S Ranch, a 6,000-acre seedstock operation in Sand Springs, Oklahoma. Paul originally thought he would raise a few of his own to consign to production sales. But the more Paul got involved the more his operation grew.

Today, Paul’s sizable seedstock herd is made up of Limousin, Lim-Flex, Red Angus and Black Angus cattle. As the property lines of the ranch started stretching farther and farther and calves kept hitting the ground, Sisemore penned a new slogan for the operation: The Little Ranch with the Big Genetics. While the ranch nowadays cannot be accurately described as being little in stature, Paul hasn’t wavered in his quest to raise and acquire top genetics. As such, he believes Limousin cattle bring traits to the table that help him, as well as his long list of customers, attain genetic success.

Since their first production sale in 2007, P Bar S Ranch has doubled the pasture land and the number of mother cows. Ranch manager Elgin Elmore has witnessed this growth firsthand over the past 15 years he has severed as manager. Given Elgin’s dedication to quality and mindset focused on productivity, Paul says there’s no question just how valuable Elmore is to the operation. Elgin echoes the same level of high regard for Paul, as he says there is no better person in the business to work for.

P Bar S continually incorporates new technologies and breeding strategies to help produce the quality genetics they are known for. In the 30 years since Paul first started his journey, the cattle herd has grown in size, quality, and notoriety. But several things have certainly stayed the same. P Bar S Ranch never has, and never will, stop striving to raise, promote and stand behind the best genetics in the cattle industry.

Congratulation’s to the 2023 NALF Commercial Marketing Booster of the Year, P Bar S Ranch, Sand Springs, Okla.


Limousin cattle deliver to your bottom line. With superior genetics, a simple crossbreeding plan and state-of-the-art selection tools, the Limousin breed will serve profit-minded cow/calf producers. In today’s competitive markets, taking advantage of all available opportunities is key. The Limousin breed offers a variety of options from Fullblood to Purebred to the Lim-Flex® hybrid (Limousin x Angus cross) to match your program’s needs and market goals. Crossbreeding for the right blend of muscle, maternal ability and profit is easy with Limousin seedstock.