Limousin Latest

Commercial Marketing Booster of the Year

Published January 21, 2020

Like most successful seedstock producers, the roots of the North American Limousin Foundation Commercial Marketing Booster of the Year are planted firmly in the commercial cattle industry.

Bruce and Paula Lawrence Family, Anton, Texas first became involved with Limousin cattle in 1988 with the purchase of a Limousin heifer calf from Stewman Ranches for their son, Paul.

Primarily through their children’s involvement with Limousin show heifers, the Lawrence Family developed an appreciation for Limousin cattle and more importantly, the Limousin people. When they decided to diversify their program and expand their cattle operation in 1993, Limousin seedstock was the logical choice.

Bruce Lawrence has been actively involved in a variety of leadership positions, including the Texas Limousin Association where he served two years as President and many years on the board. He has also served many terms as a NALF board member including two years as vice president.

Bruce and Paula’s daughter, Amber served terms on the Texas Junior Limousin Association Board, including a stent as president. She has also served two terms on the NALJA Board of Directors, including a year as president. Currently her sons Tucker and Colt are active members in the TJLA. Their youngest son Leroy had also served on the TJLA board of directors, including one year as president.

Currently, the operation has 115 head enrolled in the LIMS program and additionally manages a 200 head commercial herd that is utilized in an aggressive embryo transplant program. In addition to the cattle operation, the family’s diverse farming program includes cotton, corn, wheat and native grass, as well as a thriving custom bailing enterprise.

Bruce and Paula Lawrence are celebrating 42 years of marriage and are excited to see their children and grandchildren take an increasingly active role in the family operation.


Limousin cattle deliver to your bottom line. With superior genetics, a simple crossbreeding plan and state-of-the-art selection tools, the Limousin breed will serve profit-minded cow/calf producers. In today’s competitive markets, taking advantage of all available opportunities is key. The Limousin breed offers a variety of options from Fullblood to Purebred to the Lim-Flex® hybrid (Limousin x Angus cross) to match your program’s needs and market goals. Crossbreeding for the right blend of muscle, maternal ability and profit is easy with Limousin seedstock.