Limousin Media

The Board of Directors of the North American Limousin Foundation and the Limousin365 ownership group have reached an agreement regarding the purchase of the official breed publication, Limousin Today. The purchase was finalized at the Foundations’ August board meeting.

Gary Fuchs, NALF Board of Directors President, said “the sale is viewed by the current NALF board as a team effort between the Foundation and Limousin365 to provide services to the membership regarding the promotion of Limousin and Lim-Flex® cattle to effectively grow the breed.”

NALF Executive Director Mark Anderson added, “the sale of the magazine allows the Foundation to concentrate on maintaining the quality and accuracy of the herdbook. Membership utilization of the animal recording and DNA services provided by the Foundation will enable them to capitalize on the genomic information and the new single-step cattle evaluation for more accurate EPDs.”

Under the terms of the agreement, Limousin Today will be rebranded Limousin365. The planned initial publication date is January 1, 2020.

“The Limousin365 ownership group is excited to take over the management of the breed’s official publication and look forward to working closely with the Foundation and its breeders to promote the Limousin breed through this valuable breed marketing tool,” said Kiley McKinna, ownership partner of Limousin365. “Our team will strive to uphold the high standards set forth for the publication which has proudly been the flagship promotional piece for the breed for nearly half a century.

Contact Limousin365 for all your subscription needs.

	August/September 2019 Click here to read the August/September 2019 issue of LIMOUSIN TODAY. Junior Edition: Focused on the members of the North American Limousin Junior Association and featuring results from the 2019 National Junior Limousin Show & Congress.
	June/July 2019 Click here to read the June/July 2019 issue of LIMOUSIN TODAY. Herd Reference Issue: • Who’s Who at NALF • A Slow Start • 2017-2018 Limousin Breed Statistics • Symens Brothers to Celebrate Milestone in 2020 • Top 20 Ranches Utilizing Genomic Profilers • In the Kitchen
	May 2019 Click here to read the May 2019 issue of LIMOUSIN TODAY. Herd Management issue: • 2019 National Junior Limousin Show & Congress Schedule and Word Search • Links in a Chain • Getting Cows to Breed Back and Breed Up Quickly • Limousin Proud
	April 2019 Click here to read the April 2019 issue of LIMOUSIN TODAY. Herd Sire edition: • 2018 Limousin Breed Market Summary • 2019 NALF Committee Assignments • Best Possible Bulls from Full Service Relationships
	March 2019 Click here to read the March 2019 issue of LIMOUSIN TODAY. Showcase of Champions edition: • 2019 NWSS & Annual Convention • 2019 FWSS Results • Jump-Start Calving Season with Superior Maternal Behavior
	February 2019 Click here to read the February 2019 issue of LIMOUSIN TODAY. Bull Buyers Edition: • Protect Your Investment by Managing Bull Social Order • Beef Cattle Market: 2018 in Review and a Look Ahead • What’s a Bull Really Worth • Feeding for Cold Weather
	December 2018 – January 2019 Click here to read the December 2018-January 2019 issue of LIMOUSIN TODAY. In this Edition: • NWSS: Meet the Director Candidates • American Royal & NAILE Show Results • Editorial Year in Review
	November 2018 Click here to read the November 2018 issue of LIMOUSIN TODAY. In this Edition: • International Limousin Congress Recap • NWSS & Annual Convention Preview • Diamond C Limousin – More Alike Than Different
	October 2018 Click here to read the October 2018 issue of LIMOUSIN TODAY. Female Edition: • The Proof is in the Genetics • Break Down the Mystery of Choosing Quality Replacement Heifers • Terminal or Maternal: Which Should I Choose?