Limousin Media

The Board of Directors of the North American Limousin Foundation and the Limousin365 ownership group have reached an agreement regarding the purchase of the official breed publication, Limousin Today. The purchase was finalized at the Foundations’ August board meeting.

Gary Fuchs, NALF Board of Directors President, said “the sale is viewed by the current NALF board as a team effort between the Foundation and Limousin365 to provide services to the membership regarding the promotion of Limousin and Lim-Flex® cattle to effectively grow the breed.”

NALF Executive Director Mark Anderson added, “the sale of the magazine allows the Foundation to concentrate on maintaining the quality and accuracy of the herdbook. Membership utilization of the animal recording and DNA services provided by the Foundation will enable them to capitalize on the genomic information and the new single-step cattle evaluation for more accurate EPDs.”

Under the terms of the agreement, Limousin Today will be rebranded Limousin365. The planned initial publication date is January 1, 2020.

“The Limousin365 ownership group is excited to take over the management of the breed’s official publication and look forward to working closely with the Foundation and its breeders to promote the Limousin breed through this valuable breed marketing tool,” said Kiley McKinna, ownership partner of Limousin365. “Our team will strive to uphold the high standards set forth for the publication which has proudly been the flagship promotional piece for the breed for nearly half a century.

Contact Limousin365 for all your subscription needs.

	April 2025 Click here to read the April 2025 issue of Limousin365. Herd Sire Edition: • Efficient Cowboys, Diamond V Ranch • A Deeper Purpose, Buck Ridge Cattle Company • Bruce Lawrence, NALF Promoter of the Year • Wulf Cattle, NALF Marketing Booster of the Year • Spann Ranches, NALF Commercial Producer of the Year
	January 2025 Click here to read the January 2025 issue of Limousin365. Spring Sale Edition: • Middleton Limousin, Raised a Preacher’s Kid • Dealing with Cold Calves • Balamore Farm Ltd., Premium Cattle & Plants • Benefits of Reproductive Strategies • Sexed Semen Navigates the Genetic Fork • Cattle Supplies in the New Year
	October 2024 Click here to read the October 2024 issue of Limousin365. Fall Sale Edition: • Tubmill Creek Farms • Limousin Tops Vytelle Proven Sire List • NALF Board of Directors Candidates • Freed Show Cattle • 2024-2025 NALJA Board of Directors
	July 2024 Click here to read the July 2024 issue of Limousin365. Breeder Directory Edition: • Hayhook Limousin, A Love that Lasts • The Cow: Should She Stay or Should She Go? • Keep Cool in the Shade • BCV Farms, Two Families United • LIMS: Whole Herd Reporting
	April 2024 Click here to read the April 2024 issue of Limousin365. Herd Sire Edition: • Vaughn Farms, All in the Family • Reynolds Land & Cattle, A Breed Apart • Genetics on Ice Benefit Auction and CornerPost Fund • NALF Commercial Awards • Understanding Cattle Grazing Personalities
	January 2024 Click here to read the January 2024 issue of Limousin365. Spring Sale Edition: • Good Hands, Hunt Limousin Ranch • Surprises that Could Impact Agriculture • Expanding Horizons, Cross Creek Farm • Preparation is Key to a Successful Calving Season • Cattle Markets Poised to Strengthen
	October 2023 Click here to read the October 2023 issue of Limousin365. Fall Sale Edition: • Peterson’s L7 Bar Limousin • Lenape Cattle Co. • Team to ID Tools to Boost Efficiency • IGS – Shared Leverage • Gut Health in Cattle
	July 2023 Click here to read the July 2023 issue of Limousin365. Breeder Directory Edition: • Mark Smith, Master of All Things Limousin • Thomas Cattle Farms, Arkansas is the Perfect Home • Minor Limousin, Passionate Young Limousin Breeders • LIMS: Whole Herd Reporting
	April 2023 Click here to read the April 2023 issue of Limousin365. Herd Sire Edition: • Sullivan Farms – A Remarkable Return • Composites Simplify Reproductive Management • Insurance – The Sleep Tight Policy • Limousin Research Project: Phase One • Finding Joy & Purpose in Agriculture
	January 2023 Click here to read the January 2023 issue of Limousin365. Spring Sale Edition: • Wilder Family Limousin – J&J Cattle Co., It’s a Family • Leverage Shift • Lathrop Trucking, From Coast to Coast • Cold Weather Nutrition for Beef Cows • Record-Keeping Pointers
	October 2022 Click here to read the October 2022 issue of Limousin365. Fall Sale Edition: • Symens Brothers, Bigger than a Business • Herman Symens, In Memoriam • Sarah Anne Johnson Joins the L365 Team • McLellan Ranch, South Dakota Mainstay • NALF Board Candidates • Leaps and Bounds