Limousin Media

The Board of Directors of the North American Limousin Foundation and the Limousin365 ownership group have reached an agreement regarding the purchase of the official breed publication, Limousin Today. The purchase was finalized at the Foundations’ August board meeting.

Gary Fuchs, NALF Board of Directors President, said “the sale is viewed by the current NALF board as a team effort between the Foundation and Limousin365 to provide services to the membership regarding the promotion of Limousin and Lim-Flex® cattle to effectively grow the breed.”

NALF Executive Director Mark Anderson added, “the sale of the magazine allows the Foundation to concentrate on maintaining the quality and accuracy of the herdbook. Membership utilization of the animal recording and DNA services provided by the Foundation will enable them to capitalize on the genomic information and the new single-step cattle evaluation for more accurate EPDs.”

Under the terms of the agreement, Limousin Today will be rebranded Limousin365. The planned initial publication date is January 1, 2020.

“The Limousin365 ownership group is excited to take over the management of the breed’s official publication and look forward to working closely with the Foundation and its breeders to promote the Limousin breed through this valuable breed marketing tool,” said Kiley McKinna, ownership partner of Limousin365. “Our team will strive to uphold the high standards set forth for the publication which has proudly been the flagship promotional piece for the breed for nearly half a century.

Contact Limousin365 for all your subscription needs.

	October 2021 Click here to read the October 2021 issue of Limousin365. Fall Sale Edition: • P Bar S Ranch, the Little Ranch with the Big Genetics • Quality Pays on the Rail with Limousin Genetics • Maternal Traits Matter • Freed Show Cattle, Where Quality Reigns Supreme • Meyer Ranch, Bull Power
	July 2021 Click here to read the July 2021 issue of Limousin365. Breeder Directory Edition: • Wieczorek Limousin, 49 Year and Counting • Ed Pinegar Inducted into the NALF Hall of Fame • ATAK Limousin, A Family Affair • LIMS, Whole Herd Reporting • Glendenning J Bar J, Coming Full Circle
	April 2021 Click here to read the April 2021 issue of Limousin365. Herd Sire Edition: • NALF Establishes Research Foundation • Davis Ranches: Faith, Family, and Limousin Cattle • Beckman Livestock & Farming: Believers in the Breed • Limousin Leads the Way in Collecting Carcass Data
	January 2021 Click here to read the January 2021 issue of Limousin365. Spring Sale Edition: • Frank Phelps & O’Connor Farms • Diversify Ranch with Hunting • Squandered Potential • Bob Stone & Stone Valley Ranch
	October 2020 Click here to read the October 2020 issue of Limousin365. Fall Sale Edition: • Begert Limousin Ranch • Contemporary Group Reporting • B Bar Cattle • NALF Board Candidates • Cattle Prices Perk Up
	April 2020 Click here to read the April 2020 issue of Limousin365. Herd Sire Edition: • Treftz Limousin • Converting the Herd • Keeton Limousin • Bull Values Should Increase • O’Brien Farms’ Legacy • Bacteria Resistance Not Related
	January 2020 Click here to read the January 2020 issue of Limousin365. Spring Sale Edition: • Wulf Cattle’s Beef Builders • Lock in Temperament for Future Replacement Heifers • Third Trimester Cow Nutrition • Improve Grazing Distribution • Trading Up in Herd Revenue
	August/September 2019 Click here to read the August/September 2019 issue of LIMOUSIN TODAY. Junior Edition: Focused on the members of the North American Limousin Junior Association and featuring results from the 2019 National Junior Limousin Show & Congress.
	June/July 2019 Click here to read the June/July 2019 issue of LIMOUSIN TODAY. Herd Reference Issue: • Who’s Who at NALF • A Slow Start • 2017-2018 Limousin Breed Statistics • Symens Brothers to Celebrate Milestone in 2020 • Top 20 Ranches Utilizing Genomic Profilers • In the Kitchen